ABOUT ASHLEY

Thanks for visiting my site and getting to know a bit more about me!

I received my Bachelor of Business Administration in Entrepreneurship and Small Business from Auburn University, and my MBA and Master of Science Degree in Marketing from the University of Texas at Dallas. During all this, I worked full-time as a senior analyst and team lead at a large telecom company leading cost improvement initiatives for North America of over $52 million. I also started two small businesses during this time to bring my love of entrepreneurship to my daily life. One was a fitness and nutrition company and the other is Accorey.

It was my job as an analyst and working with clients through Accorey that I really started to realize that my passion was teaching others and researching topics that can help entrepreneurs be successful! So, in Fall 2018, I joined the University of Tennessee, Knoxville to pursue my Ph.D. in Strategy, Entrepreneurship, and Organizations. I use what I’ve learned in my education and through my working and entrepeurial experience to help other enterpreneurs learn what they need to help their businesses be successful.

On a more personal note, I spend pretty much all my free time outside of my work and entrepreneurship activities with my best friend and husband, Kevin, and our two dogs, Grace and Luna. Grace is a 13 year old Chihuahua who we swear is me in dog form, while Luna is a 5 year old Mini Aussie who we like to call Lunatic (even though she was named after Luna Lovegood) because she is such a wild child. We love to explore new places, try new foods, and be outdoors. My life dream is to live on a farm with goats (my favorite animal), Scottish Highland cows, and tons of aussies and chihuahuas – and of course, with Kevin!

ABOUT ACCOREY CONSULTING

Accorey Consulting started in 2015, as a way for me to spend time on my passion at the time – graphic design. I started with making brochures, programs, menus, or basically any printed item you’d need for an event. This eventually led people to ask me to start designing other things for them. Enter in where things really got fun: I started designing logos for startups. Looking back, this was one of my absolute favorite things I’ve done in my life so far. There’s something just so rewarding about helping an entrepreneur or small business owner take such a big step in their business. Two logo examples I created are on the right – one for my own small business of Rocca Fitness & Nutrition and the other for a small barbershop in Dallas.

Over time, clients were starting to access for more help than just logo design. This originally expanded to¬†branding advice then to financial consulting (given my financial analysis experience) and then all around business consulting. Now, Accorey Consulting is my way of giving back, by helping female entrepreneurs and business owners execute their innovative ideas, by giving them the tools they need to start, grow, and sustain their businesses. As you can see on the “Packages” page, no idea, innovation, or business is 1-size-fits-all. Working with me, I help to make sure you have the resources you need to ensure your business is not only ready to launch, but to be successful. This is true from the advice I offer, the workbooks I give you, and even down to the name I chose for my consulting business!

There are so many names you can choose when you’re starting your business, and choosing Accorey was no small decision, although it may seem like it. Accorey is a combination of my maiden and married name: YERVES and ROCCAPRIORE. Not very surprisingly, the “Yer” in Yerves means “your”, while the “Rocca” of Roccapriore means “rock.” Both of these pieces played a big role in my decision to choose Accorey as my business’ name… When I got married one of the most difficult things for me was accepting that I was taking on a new identity – I wanted to honor who I was up to that point and who I would continue to be. The same is true about taking the leap to starting your own business. You’re choosing to make a huge change, combining what you know and who you’ve been up to this point with the new entrepreneurial goal of yours. My goal, as your coach and consultant, is to be your rock on your entrepreneurial journey. You have the brilliant ideas, I’m just helping give you the foundation to make them possible.